Arrowstreet’s VR/AR Team at SXSW

SXSW, Austin’s annual festival has transformed into an innovation hub for tech drawing crowds of designers, planners, visionaries, and game changers. Arrowstreet’s VR/AR Design + Development team spent five days in the Capital City, seeking insight and answers to complex questions centered around how the rapidly evolving innovations in tech will drastically inform the future of place-making, visualization, and the…

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AR / VR in Action Roundup

Augmented reality is often associated with Lewis Carroll’s “Through the Looking Glass” where Alice crosses through the mirror into a bazaar imaginary world. At the Augmented Reality / Virtual Reality in Action Conference it was easy to believe far more than “six impossible things before breakfast”. The number of applications and demonstrations was impressive and inspiring. The roles for AR…

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