Towson Town Center

Arrowstreet’s graphic design team created a cohesive on-site branding package for this 1,000,000 SF regional shopping center. The team developed an exterior site plan for directional and brand identification including pylon and monument signs and a reimagined wayfinding program for the four garages and parking lot.

Additionally, shoppers experience a seamless transition into the mall with the redesign of the interior wayfinding program. The project also features a large artistic wall graphic that greets customers at the main entrance of the mall.