Arrowstreet and L.L. Bean teamed up again to open a new store at the Danbury Fair Mall, in Connecticut. Since recently acquiring the mall, Macerich has repositioned a vacant department store into a format of mid-size tenants, like Forever 21, Dick’s, Cheesecake Factory and now, LL Bean. Our task was to give the Danbury shopper a taste of the Maine company’s catalog of comfortable clothes and outdoor adventure. It starts on the porch with its heavy timber posts and beams, and continues inside where customers can try on Bean boots, polo shirts or even a colorful array of kayaks. We’ve designed many of LL Bean’s stores, but this one was special: the grand opening was July 13th, the week after L.L. Bean celebrated their 100th birthday. We’re honored to be a part of this celebration, and even more proud to be part of the team.
Topics: Retail